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Lifted Research Group, better known as LRG Clothing is a funky urban streetwear brand which is popular with many people, including celebrities such as Lebron James. The brand was founded in 1999 by MC Robert Wright and Jonas Bevacqua, who wanted to bring their vision of style to the world via a hip-hop based clothing label.
MC Robert Wright
Prior to establishing the clothing line LRG clothing, Wright was a successful independent designer. Previously collaborating with other urban, hip hop and skater clothing design companies, he brought to the partnership a wealth of design experience. As his name suggests, he has also been involved in the hip hop scene and culture for some time. This experience also helped to infuse LRG with its authentic hip hop and street wear feel.
Jonas Bevacqua
Jonas came to the partnership with less experience in the fashion world as Wright. He did however bring to the table a wealth of experience within the world of hip hop, in which he first met Wright whilst working together on collaboration. Bevacqua helped to raise the initial capital to get the fashion line off the ground by enlisting the help of his stepfather’s wealthy friends. He brought many ideas and insights to the partnership which led it to become a very popular fashion label.
Sadly, Jonas Bevacqua was found dead at his Laguna Beach home on May 31st, 2011. A statement was issued on the LRG website thanking everyone for their condolences. Jonas Bevacqua was an inspiration and a mentor to many young people and he will be missed dearly.